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National Repository of Grey Literature

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Zavedení nové privátní značky kontaktních čoček na trh v České republice Hradilová, Alena ; Vávra, Oldřich (advisor) ; Michálek, Lubomír (referee) Tato práce se zabývá analýzou trhu kontaktních čoček v České republice, vyhodnocením procesu zavádění kontaktních čoček privátní značky společnosti FOKUS optik na trh a dále upozorňuje na faktory, které negativně nebo pozitivně ovlivnily celkové výsledky tohoto procesu. Na základě zjištěných skutečností je formulován optimální postup při vytváření marketingové strategie pro zavádění kontaktních čoček privátní značky na trh v České republice. Detailed record

See also: similar author names
1	Hradilová, Adéla
3	Hradilová, Alžběta

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