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Zpracování podnikatelského plánu
Hrabovský, Martin
This bachelor's thesis on the topic "Elaboration of a business plan" is focused on the preparation of a business plan and evaluation of the feasibility of a business plan for the establishment and implementation of a snack stand with refreshments in the premises of the Faculty of Regional Development and International Studies at Mendel University in Brno. The work is divided into two parts, namely theoretical and practical. In the theoretical part, a technical explanation of the terms discussed in the bachelor's thesis is provided. All terms and methods are taken from and based on the literature, which is listed in the bibliography. The practical part focuses on the development and evaluation of the actual business plan, which is based on the 4P marketing mix, SWOT and PEST analyses, and the creation of a detailed financial plan. In the conclusion of this thesis, we focus on the evaluation of the business plan of Bufet VaciMar and assess whether the company is prosperous and has the potential to operate in the long term.

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2 Hrabovský, Matúš
6 Hrabovský, Michal
15 Hrabovský, Milan
5 Hrabovský, Miloš
7 Hrabovský, Miroslav
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