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Marketingová komunikace firmy Dermacol
 Hrabcová, Aneta
The bachelor thesis deals with the marketing communication of the company Dermacol, and especially with the new tools of marketing communication. The theoretical part explains the basic concepts of marketing communication, com-munication mix and new communication tools or technologies especially from the area of internet marketing communication. The practical part is focused on the Czech brand of care and decorative cosmetics Dermacol and its communication mix, competitors and target segments. Furthermore, the thesis provides the view of consumers and their tools for finding information, but also the view of the Der-macol brand and its communication activities. Subsequently, there are sugges-tions for marketing communication for Dermacol, for individual segments and for the company, including the costs of designing and impacting individual proposals for Dermacol.
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2 Hrabcová, Alena
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