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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Importance of Information for Corporate Marketing in a Company
 HORENSKÝ, Matej
Today, information is largely processed, managed and stored in information systems of companies and thanks to these achievements can be further shaped into required outputs for leadership. For the management of any company, information is important in the managing and decision-making processes, especially when it comes to processes and activities associated with the marketing support of our products and services offered. Marketing-driven company applies marketing knowledge, techniques and methods in overall strategic decision-making with the help of marketing information system.
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Utilization analysis of internet software in small and medium-sized organizations through SaaS
 Horenský, Matej ; Bruckner, Tomáš (advisor) ; Žamberský, Martin (referee)
This bachelor thesis is dedicated to issue connected with the usage of computer programs via internet (Software as a Service - SaaS). The goal is to create a clear view on SaaS technology and its practical utilization in companies. The work is divided into two parts namely theoretical and practical. The theoretical part analyses SaaS, by incorporating it into a specific structure. SWOT analysis is used to describe SaaS properties and compares it with pros and cons of on-premises software. In conclusion, it points to various risks connected with application in corporate environment. The practical part is focused on suggesting particular solution for given company. By delimiting criterions for company and software it is looking for consistence between company needs and attributes of computer program.
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2 HORENSKÝ, Matej
4 Horenský, Martin
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