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National Repository of Grey Literature

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Strategická analýza České spořitelny, a. s. Holerová, Jitka ; Sedláčková, Helena (advisor) ; Nekula, Leoš (referee) Zpracování strategické analýzy ČS,a.s. Zhodnocení prostředí, ve kterém se nachází.Analýza makrookolí - PESTEL analýza, mikrookolí - analýza odvětví, konkurence a Porterův model pěti sil. Analyzovány též vnitropodnikové zdroje a schopnosti ČS,a.s. V závěru nastíněna strategie ČS, a.s. Detailed record

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