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Marketing survey of customers' satisfaction with the aqua-aerobic service in the company Baby Club Juklík, Ltd.
Hochová, Jana ; Čechovská, Irena (advisor) ; Miler, Tomáš (referee)
Title: Marketing survey of customer satisfaction with the aqua-aerobic service in the Baby Club Juklík, Ltd. Company. Aim of the thesis: To carry out a model marketing survey in connection with the aqua-aerobic service in the Baby Club Juklík, Ltd. Company. Method: The problem was examined by using a marketing survey, a method of a written interrogation with a prepared questionnaire. The questionnaire was filled in by the customers of the company, who have already at least once used the aqua-aerobic service in the Baby Club Juklík, Ltd. Company. Results: The results illustrate the usage of marketing survey in context of monitoring customer satisfaction with a certain service in the sports industry. Key words: Marketing, services, customer and customer satisfaction, marketing survey, questionnaire, aqua-fitness, aqua-aerobic.
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A marketing reasearch project assessing customer satisfaction with aqua-aerobic services in the company Baby Club Juklík, Ltd.
Hochová, Jana ; Čechovská, Irena (advisor) ; Miler, Tomáš (referee)
Title: Marketing survey of customer satisfaction with the aqua-aerobic service in the Baby Club Juklík, Ltd. Company. Aim of the thesis: To carry out a model marketing survey in connection with the aqua-aerobic service in the Baby Club Juklík, Ltd. Company. Method: The problem was examined by using a marketing survey, a method of a written interrogation with a prepared questionnaire. The questionnaire was filled in by the customers of the company, who have already at least once used the aqua-aerobic service in the Baby Club Juklík, Ltd. Company. Results: The results illustrate the usage of marketing survey in context of monitoring customer satisfaction with a certain service in the sports industry. Key words: Marketing, services, customer and customer satisfaction, marketing survey, questionnaire, aqua-fitness, aqua-aerobic.
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Marketing survey of customers' satisfaction with the aqua-aerobic service in the company Baby Club Juklík, Ltd.
Hochová, Jana ; Čechovská, Irena (advisor) ; Miler, Tomáš (referee)
Title: Marketing survey of customer satisfaction with the aqua-aerobic service in the Baby Club Juklík, Ltd. Company. Aim of the thesis: To carry out a model marketing survey in connection with the aqua-aerobic service in the Baby Club Juklík, Ltd. Company. Method: The problem was examined by using a marketing survey, a method of a written interrogation with a prepared questionnaire. The questionnaire was filled in by the customers of the company, who have already at least once used the aqua-aerobic service in the Baby Club Juklík, Ltd. Company. Results: The results illustrate the usage of marketing survey in context of monitoring customer satisfaction with a certain service in the sports industry. Key words: Marketing, services, customer and customer satisfaction, marketing survey, questionnaire, aqua-fitness, aqua-aerobic.
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