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National Repository of Grey Literature

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Návrh implementace metody Balanced Scorecard s využitím EFQM modelu excelence ve vybraném podniku Hošek, Ondřej Diploma thesis is focused on proposing impemantation of the Balanced Scorecard in the selected company. Thesis is divided into theoretical and practical parts. Theoretical part deals with the definition of financial analysis, EFQM Excellence Model and Balanced Scorecard. Practical part describes the selected company, analyses a financial health and summarizes the results of self-esteem based on EFQM Excellence Model. Then, based on current situation, proposal for Balanced Scorecard implementation is designed. Detailed record

Vliv komparace cen spotřebního zboží v řetězcích na chování spotřebitelů v Jihomoravském kraji Hošek, Ondřej HOŠEK, O. Influence of comparison prices of consumer goods in retail stores on consumer behavior in the South Moravian region. Brno, 2014. Bachelor thesis. Mendel University in Brno. This bachelor thesis deals with the possibilities of new tools to compare prices at retail stores. The main aim of this thesis is through the use of marketing research determine whether consumers about this new tool of interest. Part of this work is the analysis of competitive tools, finding the interests of consumers and design of strategies to introduce a new tool. On the basis of these examinations can recommend a strategy for the introduction of new tools to compare prices and make economic evaluation of selected strategies. Detailed record

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