Home > Search Results: Hniličková, Klára
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Analysis and developement of visual corporate identity using modern methods and applications
 Hniličková, Klára ; Zumr, Jiří (advisor) ; Khabirova, Maja (referee)
This project focuses on the step-by-step development of new visual corporate identity for a company under the name "K-IT". The paper contains an elaborate explanation of the importance of quality visual corporate identity, both from an aesthetic point of view and also in relation to marketing. The work begins with a brief introduction to digital graphics and descriptions of applications used for designing each and every part of the new visual corporate identity - Adobe Photoshop, bitmap editor, and Adobe Illustrator, vector editor. Further on the paper clarifies the principles of corporate identity and in the second half I proceed to analyze the company's current identity. Another component of this section is my own summary of general principles for designing visual corporate identity and information about the history and function of each of its parts. The project's final component is the actual design process of the new visual corporate identity, along with an explanation of methods and principles used.
Detailed record

See also: similar author names
1 HNILIČKOVÁ, Kateřina
2 Hniličková, Kristýna
Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English