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National Repository of Grey Literature

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Vyhodnocení veletržních aktivit internetového obchodu prodávajícího hračky Helán, Jakub Bachelor thesis. Brno: PEF MENEDLUT in Brno, 2015. This thesis deals with the evaluation and the design of trade fair activity for the e-shop that carry business in the toy industry. The development and the typology of fairs and exhibitions and theirs position in the promotion mix is described. The internal and external environment of e-shop is analysed and the outputs of the previous fair participa-tions are evaluated. The recommendations and the design of fair activities for upcoming year are suggested. Detailed record

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1	Helán, Jan

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