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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Production Services For An International Client In Advertising
 Havelka, Oldřich ; OUKROPEC, Petr (advisor) ; ŠUSTER, Jan (referee)
Text of the thesis is devoted to the service production companies in the Czech Republic and cooperation with foreign entities in the production of feature commercial. It discusses the basic structures of communication, production and hierarchy between service production and foreign partners. Gradually reveals the chronology of commercial production from the award of the contract to its conclusion. It describes the current situation on the Czech market mechanisms taken from film production - applied to the service environment of commercial production. Based on the combination of the manufacturing processes and document gives an overview of the status of production service advertising contracts Czech audiovisual market.
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26 Havelka, Ondřej
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