National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Návrh a realizace strategie propagace Megatestu na Facebooku
Handlíř, Petr
The goal of the thesis is to suggest and implement the strategy of promotion of the event called Megatest on Facebook for Sportobchod.cz. Then the primary datas from questionnaire survey n = 91 are analysed. According to obtained datas the success rate of the promotion and final impact of Facebook advertisement on attendance of the event is evaluated. Within the analysis of obtained information secondary datas from analytic tolls and promoter’s instructions for the campaign are processed. Finally, the recommendations for the next year are presented.

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