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National Repository of Grey Literature

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Marketing Strategy of a Selected Company Hampejsová, Julie ; Zeman, Jiří (advisor) ; Filipová, Alena (referee) This diploma thesis deals with the marketing strategy of a selected company. The selected company is Cloos Praha, spol. s r. o., which sells welding technology to industrial companies in the Czech republic and Slovakia -- so it concerns B2B segment. The theoretical part deals with the general solutions of creating the marketing strategy and marketing plan and then with the specifics of the B2B marketing. In the second part the daughter company Cloos Praha is introduced as well as the German mother company Carl Cloos Schweisstechnik GmbH an then it deals with the creation of the marketing strategy and marketing plan of Cloos Praha for the year 2014. Detailed record

See also: similar author names
1	Hampejsová, Jana
2	Hampejsová, Jitka

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