Home > Search Results: Halaničová, Lucie
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Nikon's social networking with overlapping into other digital channels
 Halaničová, Lucie ; Truhlář, Filip (advisor) ; Čupak, Daniel (referee)
This bachelor thesis deals with the mapping of Nikons activities on social networks and other digital channels. The work is logically structured into three parts. The methods used in this thesis are descriptive and analytical. The descriptive method is used mainly in the first part, which serves as a theoretical overview. This section discusses online marketing, digital channels, and also deals with social networks with a particular focus on Facebook and Instagram. In the second part, the aktivity on companys social networks is described. By using the theoretical knowledge from the first part, the analysis and evaluation of the current activities of the company on social networks is carried out. Based on the results of mapping the companys activities on social networks and other digital channels, recommendations and suggestions for potential improvement of marketing activities are presented in the third and final part. These recommendations are based on the analysis and are applied to the See-Think-Do-Care framework. The thesis ends with a conclusion summarizing the results achieved.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English