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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Potential of internet selling of food to customers of consumer co-operatives
 HRONOVÁ, Lenka
The aim of this thesis was to evaluate the potential interest of customers of the shops of consumer co-operatives in buying food via the Internet. Based on the results of marketing research, the aim was then to propose recommendations for a selected consumer co-operative Jednota, which operates in the district of České Budějovice, including Terno and Trefa stores. All the suggestions presented in the practical part are designed to introduce and launch an online supermarket Jednota in the district of České Budějovice.
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Online marketing of a chosen organisation
 HRONOVÁ, Lenka
This thesis is focused on usage of online marketing in the language school CC School of languages. The aim of this work is to analyze and evaluate current state of online marketing in a chosen organisation and design a plan of online marketing for the next period. Whole thesis is divided into three parts. In the first part, all the important terms related to marketing and online marketing are explained. Practical part is mainly focused on the web page of the company and its social networks. Web page research was performed using questionnaire survey and Google Analytics tool. Social network Facebook was analyzed based on the data from Page Insights tool. The Facebook advertisement was analyzed using Facebook Ads manager. Next part of the thesis deals with YouTube server. In this case, the data was collected using the YouTube Analytics tool. Furthermore, all the costs of online marketing of this company are declared in the practical part. Based on the acquired results from previous analysis, possible adjustments and new tools for better functioning of online marketing were designed.
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See also: similar author names
1 Hronová, Lada
4 Hronová, Lucie
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