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Analysis of the competitiveness of the selected entity focusing on strategic management.
 HRDLIČKOVÁ, Hana
The theme of the thesis is Analysis of the competitiveness of the selected entity focusing on strategic management. The aim of my thesis was to analyze the competitiveness of the company Propagační podnik, s. r. o. and to focus especially on strategic management. The internal and external environment of the company was analyzed by using methods of strategic management and questionnaire survey. Also its market position was evaluated. The company should work its strengths and eliminate its weaknesses. The company should try to use all the opportunities from the individual segments and to monitor threats from the external environment too. The main task was to determine an appropriate strategy to increase the competitiveness. All set on the basis of the analysis. For clarity in the work are used clear tables and graphs that help to better describe the observed data from the survey.
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2 HRDLIČKOVÁ, Helena
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