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National Repository of Grey Literature

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The business plan of a chosen agritourism farm HEBÍKOVÁ, Martina The barchelor´s thesis is focused on analyzing market conditions, the internal environment chosen a farm and a complete dossier on the business plan according to current trends in rural tourism respectively agritourism. Part of the literature review defines the basic concepts of subject. Also described a rural tourism destination of České Budějovice. In the practical part of the thesis deals with the business plan, which contains basic information about the farm, survey, competitor analysis, financial planning, external business environment, risks and recommendations. Detailed record

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