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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Marketing strategy of CBelektro company
 Hézselyová, Alexandra ; Cimler, Petr (advisor) ; Bosakova, Lucia (referee)
This bachelor thesis deals with marketing strategy of CBelektro company, which operates in the Slovak Republic. The aim of the work is to analyse the current marketing strategy, to present appropriate improvements, or a possible new strategy, that will help the company to develop in the future. The work consists of three chapters. The first chapter deals with the theory of marketing. The second chapter contains basic information about the company CBelektro. The third chapter concentrates on the marketing mix and SWOT analysis, which highlights the strengths and weaknesses, opportunities and threats of the company.
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