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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Communication Strategy of B+J Power, Ltd
 Háková, Tereza ; Hesková, Marie (advisor) ; Černochová, Martina (referee)
The topic of my Graduation theses is Marketing communication in the company B+J Power, s.r.o. Graduation theses will be divided into the theoretical and practical part. The first part of the Graduation theses consists of the both literary research and work procedures. In the literary research there are explained all the basic terms which relate to the part of marketing communication. The procedure work indicates the accomplishment proces of my theses and instriction how to prepare the plan for my marketing research. The research is done by questionnaire and guided interview methods. The second part of my Graduation theses consists of the both analytic and practice parts. The analytic part shows the basic charakteristic of the company B+J Power, s.r.o. at first and subsequently the market is analyzed, respectively market segment, in which company implements the products and services offer including all communication means used. The basis of the practical part is the realization of the Marketing research. Reviewing of the secondary outputs analysis and prime data is necessary for effective company communication design and tools for communication mix.
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