National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Valuation of the trademark VLTAVOTÝNSKÉ KREMROLE
Tomší, Klára ; Svačina, Pavel (advisor) ; Hájek, Rudolf (referee)
The thesis deals with the valuation of the trademark named "VLTAVOTÝNSKÉ KREMROLE". It is divided into five main parts. The first one examines external strategic potential based on past market characteristics and the future development. The same part analyses the internal strategic potential based on the potential of trademark's owner. In the second and third part I deal with the information about current financial indicators of the owner of the trade mark and their prognosis. The fourth part provides the results of the opinion survey which was targeted at the knowledge of valuated trademark between consumers and at their attitude to the trademark. The last part describes methods for valuation of the trademark and gives the final value of the trade mark.
Business Valuation of BEZNOSKA, s.r.o. as of 31 December 2009
Straňák, Peter ; Mařík, Miloš (advisor) ; Hájek, Rudolf (referee)
This master's thesis deals with the valuation of BEZNOSKA, s.r.o. Situated in Kladno, the Czech Republic, this company engages in the development and production of instruments and implants for bone surgery. The company was established on the basis of the "surgery" division of then POLDI Kladno at the beginning of the nineties, during the "big privatisation" period. The aim of this thesis is to estimate the market value and investment value of the company as of 31 December 2009 as defined in the International Valuation Standards. The valuation is carried out using two basic methods. The focus of the work is based on the DCF method the result of which is verified by a method based on the market analysis, in particular the similar public company method. The book value method is only complementary. The thesis is divided into six chapters. Sequenced logically, it contains the basic information on the company valued, financial analysis, strategic analysis, analysis and forecast of the value drivers, financial plan and the valuation itself based on the method mentioned above. These topical units are further divided into several subchapters as necessary. Various analyses and statistical methods needed to successfully meet the set objective are applied throughout the text.

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