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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Valuation of the company Complete Internet Services, s.r.o.
 Grohová, Kateřina ; Sieber, Patrik (advisor) ; Razim, Michal (referee)
Goal of the Master's Thesis is to determine Market Value of the company Complete Internet Services, s.r.o. on 1^st January 2013. Valuation will serve to current owners as the basis of information about market possibilities, that they have. Thesis is divided into two parts - theoretical one, where is a description of used methods, and Practical one. Practical part at first describes the company by using methods of strategical and financial analyses. Based on acquired information financial plan is created, as well as the future generated cash flows. Then, the value of the company is detemined by Discounted Cash Flow Model. In the end quantitative risk analysis Monte Carlo Simulation is used to quantified risks of the valuation.
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Body Image of Women and Men in Advertising and its Impact upon Consumers
 Grohová, Kateřina ; Pešek, Ondřej (advisor) ; Kaňáková, Lenka (referee)
This work deals with the current form of advertisement portrayal of women and men, focusing on body image; notes the difficulties that ads bring in the impact on consumers, particularly in self-image perception and other requirements and the claims made to be even better. The theoretical part presents the legislation related to advertising issues, introduces the activities of the initiative "Rada pro reklamu", , summarizes psychological findings related to perceptions of advertising, explaining the vulnerability of man impressed with advertising; and describes the psychological elements that marketers use to promotion. Outlines gender issues and ways of its use in advertising. The practical part in the first part focuses on specific examples of problem portrayal women and men in advertising. The second part presents the analysis results of a questionnaire "Body image in advertising and its impact on consumers."
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2 Grohová, Kamila
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