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National Repository of Grey Literature 4 records found  Search took 0.01 seconds. 
Sdílená ekonomika v cestovním ruchu
 Galušková, Klára
The thesis deals with the issue of sharing economy in tourism and consists of two parts. In the first part, a secondary literature review focuses on the concepts of tour- ism and the sharing economy. The section is also concerned with assessing possible opportunities and threats of the sharing economy. In addition, the Airbnb company is being introduced. The second part is a questionnaire survey focused on the pur- chasing behaviour of potential customers when choosing accommodation. It also deals with whether the respondents use the Airbnb and what leads them to do so. Furthermore, it investigates why would respondents negate this service. The con- clusion summarizes and evaluates the primary data from the questionnaire survey.
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Nákupní chování a loajalita zákazníka na trhu kávy v České republice
 Galušková, Klára
This diploma thesis deals with consumer behavior and loyalty in the Coffee market in the Czech republic. It contains a brief overview of the Coffee market in the Czech Republic, its size and its evolution. It maps the Coffee house market and based on primary data identifies preferences and factors that affect consumers the most when drinking or buying coffee. Primary data are obtained through questionnaire surveys (n=446) and in-depth interviews (n=5). Furthermore, quantitative research leads to the identification of the main factors that influence consumer behavior. Based on the results, recommendations for marketing strategies of market stakeholders are developed.
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Rovnovážný reálný devizový kurz české koruny vůči euru
 Galusková, Klára
This diploma thesis deals with the real equilibrium exchange rate of the Czech Koruna to Euro which represents an important role in modern macroeconomics. To this purpose many methods are used and the most advanced work with the estimation on the principle of using macroeconomic fundamentals. The partial aim of this thesis is estimation the real equilibrium exchange rate of the Czech koruna and Euro currency by using the purchasing power parity theory and econometric analyses of BEER and PEER models. Based on the resuls of these estimations will be fulfil the main aim of this thesis - defining the recommendations for the national economic policies' decisions.
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Možnost aplikace konceptu tzv. Tobinovy daně v EU
 Galusková, Klára
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4 Galusková, Klára
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