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National Repository of Grey Literature 3 records found  Search took 0.01 seconds. 
Analysis of customer satisfaction in the hotel of Sheraton Prague Charles Square Hotel
 Szabó, Tomáš ; Skokanová, Dagmar (advisor) ; Gardoš, Radek (referee)
This bachelor thesis deals with the issues of customer satisfaction in the particular Prague hotel. It attempts to describe the overall customer satisfaction and its development throughout the existence of the hotel. In addition, it analyses its impact on loyalty to the brand of the hotel brand and the willingness of customers to recommend the hotel to their friends. It stresses the impact of the benefit of hotel loyalty program to brand loyalty of the hotel. This thesis seeks to answer the previously specified hypotheses. It reveals particular influence between overall customer satisfaction and loyalty to the brand, also increasing levels of customer satisfaction in time due to better management experience in hotel management. The conclusion assesses the effectiveness of the owner's decision to change the general manager after five months since the opening of the hotel.
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RISK IN INVESTMENT DECISIONS
 GARDOŠ, Radek
The topic of this thesis is the evaluation of risk in enterprise. First section summarizes common knowledge related to investment process and states methods used for analysis of risk and investments efficiency. Second part evaluates economic efficiency and risk of a future investments in the particular enterprise. Projects are critical to the realization of performing organization's strategies. Each project contains some degree of risk and it is required to be aware of these risks and to develop the necessary responses to get the desired level of project success. Because projects' risks are multidimensional, they must be evaluated by using risk evaluation methods. The aim of this part is to provide an analytic tool to evaluate the project risks. At first the thesis analysis net present value and other investment criteria of the construction project without risk factors. Subsequently the projects' risks are are evaluated by using risk premium. To study of how projected performance varies along with changes in the key assumptions on which the projections are based is used the sensitivity analysis. The main sources for data was the enterprise environment.
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THE ECONOMIC ANALYSIS OF THE SELECTED BUSINESS SUBJECT IN LIGHT OF THE FINANCIAL ANALYSIS
 GARDOŠ, Radek
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