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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Analysis of the internal environment of a selected company
 GARDOŠ, Marian
The aim of this work is to assess the current situation of the selected firm through analysis of the internal environment. Based on the findings, I will propose an optimal strategy for the company to improve its strengths and eliminate weaknesses. The internal business environment was evaluated by analysis of resources and competencies in various functional areas. According to the structure and activities of the enterprise, the following functional areas were evaluated: finance, marketing and human resources. Using the SWOT method, I laid out the main strengths and weaknesses, opportunities and threats, which then became the basis for choosing the appropriate corporate strategy.
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