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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
CRM System Optimization
 Fučík, Ivan ; Mildeová, Stanislava (advisor)
This thesis is focused on CRM solutions in small and medium-sized organizations with respect to the quality of their customer relationship. The main goal of this work is to design an optimal CRM solution in the environment of real organization. To achieve this goal it is necessary to understand the theoretical basis of several topics, such as organizations and their relationship with customers, CRM systems, their features and trends. On the basis of these theoretical topics it is possible to analyze current CRM solution in the organization. From the data obtained by the methods of observation and controlled interview it was possible to prepare a design for optimal CRM solution. This optimal solution comes also from user and organization requirements. The optimal CRM solution saves time and costs associated with current CRM solution and replaces existing and ineffective CRM tools.
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Influence of informatization upon evolution in the specific socio-economic environment
 Fučík, Ivan ; Toman, Prokop (advisor) ; Sigmund, Tomáš (referee)
This thesis analyzes the impact of the informatization on evolution in the specific socio-economic environment. It is divided into two main parts. The first one theoretically defines the notion of socio-economic environment as a naturally evolving system consisting of animate and inanimate elements with their relationships and influences to each other in dependency on knowledge and data structure. It also specifies the real essence and origin of these influences since the beginning of informatization up to the present time. In the second part is the theoretical definition used to analyze an informational system of a real company focused on consulting services. The research examines the relationship between the IS and its users in order to formulate an impact on both sides and how these impacts influence further evolution of the system.
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