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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Economic analysis of company Pivovary Staropramen a.s.
 Alexa, Robert ; Klečka, Jiří (advisor) ; Frajkovský, Jan (referee)
The aim of the Master's thesis is to perform an economic analysis of company Pivovary Staropramen a.s. for the period 2005 - 2010. The main purpose of the economic analysis will assess the economic and financial situation of company, measuring its performance and compared with the competition on the Czech beer market. The Master's thesis is divided into theoretical and practical parts. The theoretical part defines methodological basis of methods that will be applied in the practical part. Financial performance is evaluated by means of financial analysis; market position will enable to evaluate the inter-company comparisons. The application of solvent and bankruptcy models to evaluate the financial health of the company. The Master's thesis contains also an analysis of the market and competition, which analyzes the development of the Czech brewing industry and also defines the biggest competitors for Pivovary Staropramen a.s. The conclusion is devoted to the evaluation results off all analyzes and recommendations for possible changes in management and business strategy.
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