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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
How do users manage their online reputation?
 Fischerová, Michaela ; Macek, Jakub (advisor) ; Zbiejczuk, Adam (referee)
O pojmu reputation management bylo dlouhou dobu slyšet převážně v oblasti marketingu ve spojení s budováním brandu. S rozvojem sociálních médií se na trhu objevily nástroje měřící osobní reputaci, jež kvantifikují uživatelovu interaktivitu na základě několika proměnných. Ty našly své uplatnění v rukou nepočetných social media profesionálů a geeků. Jak ale k řízení osobní reputace v sociálních sítích přistupují běžní uživatelé? Jak hodnotí reputaci členů svých sociálních sítí a jak se tyto poznatky odráží na jejich vlastním projevu? Tato práce se snaží nalézt cestu k zodpovězení těchto a dalších otázek. Principy kvalitativního přístupu se obrací k samotnému jádru tohoto procesu - tvůrcům a hodnotitelům osobní reputace a sociálním interakcím, jimiž se uskutečňuje. Abstract Reputation management is a notion which thus far has surfaced mainly in the field of marketing in relation to brand building. Following the expansion of social media, various personal reputation measuring tools have offered quantitative analyses of users' interactivity on the basis of several variables available on the market. However, these tools were useful for a limited group of social media professionals and enthusiasts. But how do average users approach personal reputation management on social networking sites? How do they...
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Ectopic pregnancy - etiology, modern diagnostic and therapeutic approach
 Fischerová, Michaela ; Drahoňovský, Jan (advisor)
The goal of this work entitled Ectopic pregnancy - etiology, modern diagnostic and therapeutic approach, was to give a complete and complex summary of this topic. Ectopic pregnancy is the most frequently occurring acute abdomen episode in the Czech Republic and it is an important factor of female morbidity and mortality, therefore it deserves special attention. The paper clearly states the risk factors of ectopic pregnancy together with methods and recommendations for the prevention and therapy of the risk factors. The following part of the text gives the reader a closer look on the different possible clinical forms of ectopic pregnancy. Further, the possibilities of modern diagnosis are analyzed, with a major importance given to the use of ultrasound imaging. The end of the work is given to today's therapeutic possibilities. The condition as a whole, as well as specific situations are described.
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See also: similar author names
1 Fischerová, Martina
2 Fischerová, Monika
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