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National Repository of Grey Literature 1 records found  Search took 0.02 seconds. 
Marketing significance of differences in consumer behavior between men and women.
 Fimbingerová, Kateřina ; Koudelka, Jan (advisor) ; Hubinková, Zuzana (referee)
This thesis examines the tendency of customers - men and women, whether and how their buying habits are changing. Next the approximation of gender roles and manifestations of this process in shopping behavior are examined.
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