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Possibilities of reinforcement of the mutual commercial cooperation between Mexico and the Czech Republic through CzechTrade
 Vašíčková, Lenka ; Zamykalová, Miroslava (advisor) ; Fibigrová, Alice (referee)
This bachelor thesis deals with the mutual commercial cooperation between Mexico and the Czech Republic, focusing on possibilities of its reinforcement through the state export agency CzechTrade. The first chapter of this thesis concentrates on the current trade cooperation between these countries and compares them in terms of economy, tactics of negotiation for successful business and it also presents some successful Czech companies operating on the market in question. The second part describes the agency CzechTrade itself, its attitude to their clients and, in addition, this thesis provides information on the client's contentment of services rendered by CzechTrade. The objective of the third part is support of this commercial cooperation, it also analyses possibilities of reinforcement of the mutual business and offers an overview of promising industries on the mentioned market. The fourth chapter discloses the positive case of a Czech company in Mexico. The last section of the thesis includes a SWOT analysis of this market and finally it contains practical recommendations for successful business undertaking in Mexico.
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