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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Marketing strategy of Ford Motor Company on the domestic market and on the foreign markets
 Hamáčková, Lucie ; Zamykalová, Miroslava (advisor) ; Fišar, Jiří (referee)
The main objective of this bachelor's thesis is the analysis of marketing strategy of the Ford Motor Company on the domestic market and on the foreign markets. The thesis summarizes all marketing instruments used for achievement of strategic and marketing objectives. Also is in the thesis Explorer how deep marketing strategies are influenced by globalization and how the current financial crisis change marketing policy of Ford Motor Company.
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2 Fišar, Jan
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