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Marketing mix
 Fatrdlová, Adéla ; Štůsek, Jaromír (advisor) ; Poláková, Jana (referee)
Bachelor thesis is focused on the evaluation of the marketing mix for company HET, analyzing every individual instruments and the subsequently for the improvements. This thesis is composed of two parts,literature reviewed and with personal advice for solution, which falls under subchapter suggestions and recommendations. The first part of thesis are basic concepts associated, included with marketing and marketing mix with a focus on four basic marketing tools. The second part describes the company HET, there are also discussed a partial parts of the marketing mix of the company and also marketing micro-environment in which the company leads. Based on the collected informations which leads to analyzing and later are suggested and recommended advices which could help to have more effectively influence of the marketing mix.
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2 Fatrdlová, Anita
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