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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Teaching about commercials at the lower secondary school
 FLIEGEROVÁ, Lenka
The thesis consists of two parts - theoretical and practical. The theoretical part defines basic issues related to the topic of advertising education. The practical part describes the preparation, implementation and assessment of the thematic block on advertising that took place at the second stage of the basic school ZŠ Jana Kubelíka, Neveklov.
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The manipulation of the public through mass media
 FLIEGEROVÁ, Lenka
Man is surrounded by mass media on every place. They form his views, attitudes and behavior. Its effects are obvious. It is possible to affect and manipulate person's opinion the way it is wanted. There is a lot of manipulation techniques in common of mass media. These are hidden in different scope, but all of them are purposeful. People are often manipulated without their awareness, they accept what they are told as it is true picture surrounding them. The first part of my thesis is aimed to communication and its types and general mass media press, broadcasting, tv-broadcasting and internet, its development and its legislation. The second one deals with manipulation, persuading, propaganda and manipulation techniques. Selected techniques of every type of media are illustrated on specific example of practice. In the third part there is a treatise of media literacy as an affective means of orientation in the world of media.
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4 Fliegerová, Lucie
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