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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Analysis of customer perspective metrics of Balanced Scorecard in Socialbakers a.s.
 Drobná, Kateřina ; Matyáš, Ondřej (advisor) ; Langová, Kateřina (referee)
This thesis deals with application of the customer perspective from Balanced Scorecard and customer relationship management in the selected company Socialbakers a.s. First, this thesis studies theoretical basis of the chosen issue. The second part deals with practical use of customer perspective metrics. The current state of measurement and management in this area in Socialbakers a.s. is described and evaluated. Then knowledge gained from relevant literature is used to suggest improvements for this area.
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Financial analysis of the company ROD a. s.
 Drobná, Kateřina ; Škerlíková, Tatiana (advisor) ; Marek, Petr (referee)
This thesis deals with the financial analysis of the company ROD a.s. It's aim is to evaluate the financial health of ROD a.s. and the comparison with the competition. The thesis is divided into two parts. The first part describes the chosen methodology of the financial analysis and selected financial ratios. The second part contains the characteristics of ROD a.s. and the sector, in which the company operates, analysis of the financial statements and calculated values of the financial ratios and their comparison with the competition.
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