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Analysis of marketing activities of the contruction company SMP CZ a.s.
 Doksanská, Tereza ; Skokanová, Dagmar (advisor) ; Jech, Jan (referee)
This Bachelors degree work is focused on the marketing activities of a construction company. The work consists of two main parts: a theoretical and practical.The first part deals with general theoretical knowledge of marketing in the building industries and it's basic specifics. The practical part illustrates marketing activities of the construction company SMP CZ a.s., it evaluates it's internal and external environments, analyses the strenghts, weaknesses, opportunities and threats and it also focuses on it's marketing communication. Important part of the work is marketing research that shows investment opportunities of SMP CZ a.s. A kind of summary of the findings are practical recommendations for SMP CZ a.s.
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