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National Repository of Grey Literature

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Řízení vztahu se zákazníky - praktická aplikace CRM ve firmě Matthey s.r.o. Třesohlavá, Lenka ; Janoušková, Alena (advisor) ; Dimitrovová, Helena (referee) Teoretická část vymezuje základní principy, nástroje a strategie řízení vztahů se zákazníky. V praktické části jsou představeny výsledky dotazníkového šetření spokojenosti zákazníků ve firmě Matthey s.r.o. Pomocí analýzy vývoje spokojenosti zákazníků práce hodnotí účinky akčního plánu z roku 2004 a vymezuje nové strategie nejen pro jednotlivé zkoumané oblasti, ale také pro podnik jako celek. Tyto strategie uplatňují základní principy CRM. Detailed record

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