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National Repository of Grey Literature

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Chování spotřebitelů v souvislosti s jejich životním stylem DOUDOVÁ, Veronika The bachelor thesis analyzes the purchasing behavior of consumers depending on their lifestyle and related diet quality in terms of regional food. The first part is devoted to theoretical bases, which are related to this issue. It consists of interpretation of basic concepts, such as consumer, lifestyle and regional food. The second part focuses on marketing research survey in form of questionnaire. The aim here is to determine whether the population of the Czech Republic cares about healthy lifestyle and related diet quality in terms of regional food. Detailed record

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2	DOUDOVÁ, Vendula

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