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Problems of integrated transport system and its use
DŘEVOVÁ, Martina
The aim of this dissertation is to evaluate and compare the chosen integrated transport systems in the Czech Republic and based on findings submit a proposal to improvement. For this purpose are chosen the largest and the smarter transport sysstems in the Czech Republic, which are: - Integrated transport system of the Hradec Kralove region (IREDO) - Prague integrated transport system (PID) - Integrated transport system of the South Moravia (IDS JMK) Within the analysis is used the evaluation of the qulitative indicators, for example the number of the carriers, the number of tthe stations etc. This shows that these indicators haven?t got sufficient predictive value for the analysis and final evaluation, because some differences among the transport system. Therefore are the ratios included the analysis, which arw designed on the basis of the quantitative criterions recalculated for factors causing the significant differences of the transport systems. From the analysiss came out best the Integrated transport system in Prague (PID), because of the high freguency of the transport links, large fleet, reliable continuity of the transport links, and the positive evaluation of the range of distribution network, the number of vending machines, types of tickets and existence of the car lots P+R. The worst rated is Integrated transport system of Hradec Kralove region (IREDO), which was recomended to concenterate for the information sources and to attractive the system by these sources. Generally speaking the successful integrated transport systems are these which comply with conditions of the uniformity, intelligibility and clarity. Another important factor is the high frequency of the transport links, the continuity, availability of the bus stops and of course the quality passenger information.
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The new product and its implementation on the market
DŘEVOVÁ, Martina
9. SUMMARY The view of my work is evaluate company process by the choice of the new product which goes out from the market needs and from the selected strategy of the implementation this product on the market in the choosen company. The next aim is on the basis of the recognized facts to file a proposal for appropriate inovation current situation. This choosen company is the firm GRENA, inc. based in Veselí nad Lužnicí. GRENA, inc. pruduces: a) kitchen doors from MDF boards surface treated with PVC or PP foil b) fire-resistant and non-combustible boards grenamat\regm{} c) furniture elements d) ground and non-ground chipboards (boards DTD) e) chipboards and other boards with laminated surface (boards LTD) f) chipboards and other boards with the foiled surface (boards FFB) g) extruded profiled lining of doors h) expands Vermikulite In the first part of my work I worked up digest on the basis of studying publications from several authors. In the next part I obtained informations about given theme directly of the company. I targeted the process of the development of the new product that the firm applies to progress chart, to setting prices of new product to promotion on the market. Further I evaluated firm process by the implementation of the new type kitchen doors on the market. From the processing of the obtained bases I reached the view that the marketing level in the company GRENA, inc. is high-level. It indicates the success new products on the market and also increasing company prosperity. The company tries all the time to inovate and improve its products and to extent its production assortment. Product prices establishes the firm on the basis of costs calculation but of course with regard to competition prices. The company i sone of the two biggest producers kitchen doors in Czech Republic. Rate war is not accetable instrument of the rating market share. For the company is very important product´s quality which represents one of the most prominent way of increasing companies competitive strenght. Wishes and needs of the market the firm investigates trough the marketing research that is headed to its the biggest customers. I would the company recomended to expand this research about recogition wishes and needs directly by the final users. Herewith of would be in advance of other companies. It would carry out marketing research oriented on the final users in co-operation with JCU. Further I would afer co-operation with oferent indol architects and producers of TV programmes (for example: How the dream builds, Living is the show). Due to this concats would company get prestige advertising and would comes into the limelight by the potential customers.
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