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National Repository of Grey Literature

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Concept of communications strategy in sports nutrition industry Chválny, Ivan ; Král, Petr (advisor) ; Olšanová, Květa (referee) The aim of this diploma thesis was to design a marketing and communications strategy for Czech e-shop doing business in sports nutrition market. Necessary theoretical minimum allowing to develop a marketing plan is presented in the first part of the thesis, the main emphasis is placed on marketing communications. In the second part the traditional conception of marketing plan is applied on a selected company and real market environment. Based on a detailed situation analysis a marketing strategy is developed. Finally in accordance with the marketing strategy a communications strategy can be proposed. Detailed record

Effects of globalization on international criminal activity Chválny, Ivan ; Žák, Květoslav (advisor) ; Spirit, Michal (referee) The Bachelor's thesis deals with the effects of globalization on international criminal activity. The thesis is divided into five chapters. The first chapter defines the terms "globalization" and "international crime". The second chapter presents the issue in its historical context. The third chapter is divided into several subchapters (arms trade, drug trade, human trafficking, terrorism, counterfeit trade, trade in organs, trade in thrash, cybercrime, money laundering and government response), looking more closely at each type of trafficking and the problems directly related to it, and analyzing their main aspects. The fourth chapter explores the issue in the specific context of the Czech Republic. The last chapter deals with forecasts of future development and possible recommendations how to counter the rise of international crime. Detailed record

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