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National Repository of Grey Literature

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Usage of internet in marketing activies of international company SGS Pešková, Zuzana ; Halík, Jaroslav (advisor) ; Chochol, Jan (referee) Diplomová práce analyzuje možnosti využití internetu v marketingu se zaměřením na webové stránky a jejich roli v rámci marketingové strategie; elektronickou poštu a její dominantní postavení v rámci komunikace, extranet a jeho využití v rámci komunikace se zákazníky a intranet pro interní komunikaci. Část práce je také věnována reklamě na internetu. Konkrétně je práce věnována využití těchto nástrojů ve společnosti SGS. Detailed record

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