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National Repository of Grey Literature

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Srovnání podnikatelského prostředí, kulturních a obchodních zvyklostí vybraných zemí z pohledu firmy ERA a.s. Bartejsová, Gabriela ; Sztogrynová, Miroslava (advisor) ; Chlost, Ondřej (referee) Práce porovnává podnikatelské prostředí, kulturní a obchodní zvyklosti Malajsie a Španělska. Stručně charakterizuje dané země z obecného hlediska, podává informace o ekonomickém vývoji zemí v posledních letech a rovněž se zabývá vzájemnými vztahy daných zemí s Českou republikou. Součástí práce je také vystihnutí kulturních odlišností, které mají vliv na obchodní jednání s tamními partnery. Samostatná kapitola je věnována zkušenostem firmy ERA a.s. na trzích Malajsie a Španělska. Detailed record

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