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National Repository of Grey Literature

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National assistance for Czech companies in international trade Karas, Ladislav ; Němečková, Iveta (advisor) ; Cenkl, Přemysl (referee) The aim of this thesis is to analyze the current government services offered to Czech exporters and to make a summary of running projects. Attention is paid to the export strategy. There are described specific products, which can Czech exporter achieve and its institutional arrangements. The author of this work focuses on Ministry of Industry and Trade, Czech Export Bank, Export Guarantee and Insurance Corporation and Czech Trade Promotion Agency. In conclusion, offered assistance is evaluated and changes and improvements, that could help to improve the government services, are suggested. Detailed record

Proposal of strategy for czech photo bank Musilová, Zuzana ; Černá, Jitka (advisor) ; Nováček, Jan (referee) ; Cenkl, Přemysl (referee) Cílem této práce je na základě komplexní analýzy činnosti Fotobanky, portfolia služeb, pozice na trhu a ekonomických výsledků i vnějšího prostředí, identifikovat klíčové problémy, jejich příčiny, silné a slabé stránky a navrhnout novou strategii Fotobanky, která by jí umožnila realizovat její strategické cíle: zlepšit její pozici na trhu i výši realizovaného obratu a další v souladu s celofiremními cíli ČTK. Detailed record

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