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National Repository of Grey Literature

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Marketing research focusing on sex education of youth people Cabrnochová, Eva ; Skokanová, Dagmar (advisor) ; Prouzová, Zuzana (referee) Aim of this thesis was to determine by using a questionnaire what information sources young people use to find information on sexual and reproductive health. Than, based on these findings, to find recommendations for non-profit organization that operates in this field. The Theoretical Part of the thesis is focused on theory of marketing research and sex education. The practical part is focused on the evaluation questionnaires, hypotheses and then to the recommendations for non-profit organization. Detailed record

Konkurenceschopnost podniku Metrotest s.r.o. na českém trhu Cabrnochová, Eva ; Černá, Jitka (advisor) ; Kačín, Radovan (referee) Bakalářská práce posuzuje konkurenceschopnost podniku Metrotest s.r.o. na českém trhu na základě výsledků SWOT analýzy, která byla sestavena pomocí aplikace PEST analýzy, marketingového mixu a analýzy mikrookolí tohoto podniku. Shrnuje silné a slabé stránky podniku a nastiňuje možné příležitosti a ohrožení. Detailed record

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