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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Supply of organic food in the region of statutory city České Budějovice
 CVACHOVÁ, Denisa
This diploma thesis is focused on utilisation of organic foods analysis in eating facilities in the region of statutory city České Budějovice. The surveys in eating facilities are replenished by consumers´ survey which considers customers´ opinions about organic foods utilisation in gastronomy. The partial aim of this thesis is to compare the situation in the Czech Republic with chosen countries in European Union. In the introductory part, there are described basic terms with the help of primary literature which are related to ecological production and eating facilities. The practical chapter is consisted of introduction of concrete eating facilities with organic foods offer and the results of survey between eating facilities with and without organic foods offer and the outcomes from consumers´ survey. In the conclusion, there is appraised the present state and probable future development of organic foods utilisation in gastronomy in the region of city České Budějovice.
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Marketing communication of Fairtrade brand 2
 CVACHOVÁ, Denisa
The bachelor thesis is focused on marketing communication of the brand Fairtrade in retail of DM drugstore market. The main objective of this thesis is to analyse the current usage of marketing tools like Advertising, Personal Selling, Sales Promotion, Direct Marketing, Public Relations and Event Marketing. There are used and explained basic terms of marketing communication based on professional literature in order to introduce the selected topic. The theoretical part is then dedicated to Fair Trade. The output of practical part includes the introduction of the company DM drugstore market, the analysis of the condition of marketing communication at the brand Fairtrade, afterwards the questionnaire survey is involved. The data have been collected in the retail unit. The aim of marketing research is to find out how customers, coming to this retail store, perceive the marketing communication focused on products of Fairtrade brand. New recommendations are compiled based on the identified results and concerning to the improvement of existing communication mix.
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2 Cvachová, Daniela
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