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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Practical use of marketing in a selected company
 CHORVÁTOVÁ, Ilona
This study is focused on evaluating the use of marketing activities at SCS Software and establishing what importance the company attributes to these activities. SCS Software is one of the largest studios in the Czech Republic specializing in the development of computer games. This is demonstrated by the company's consistent annual growth. Based on a review of recent academic literature on the topic of marketing a set of questions has been compiled for the company. The aim is to which discover what importance the company attributes to marketing and what marketing tools it currently uses. Using these findings, an analysis of marketing activities is processed and subsequently evaluated. This leads to an understanding of what level of marketing is used in the company and whether the company devotes enough attention to this department. Finally, possible proposals are put forward to change or improve marketing activities.
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