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ANALYSIS OF TRAVEL AGENCY BUSINESSES CONDITIONS
CHALUPSKÁ, Lucie
The first aim was to define the market of travel agencies in the Czech Republic. Then, one travel agency was chosen and was found, what products are offered, at what price and whom. Next was found, in which way it offers its products and attracts potential customers to buy its products. Following found out trends in tourist trade, some improvement for higher quality of production and higher competitive strength were proposed. One of the improvement proposals was to place more information about destinations and photos on the Internet to consumers have more information about what they buy. Photos should be added to printed catalogs. To have more consumers, travel agency should target the vacation packages in Italy and Croatia and give reductions in price for children up to age 15 years. And because the population becomes much more older, the travel agency could offer vacation packages for pensioners with recreational activities. Customers go back to the travel agency Prácheň and so it would be good to give them 10% reduction in price for the next tour.
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ANALYSIS OF CZECH TRAVEL AGENCIES OFFER
CHALUPSKÁ, Lucie
The first aim was to define the market of travel agencies in the Czech Republic. Secondary data were used to discover trends including marketing trends and to compare Czech market with abroad markets. Next aim was to do an interview about financial crisis with travel agencies in Ceske Budejovice. Found out data were used for the next proposal. To be able to compete with German travel agencies Czech ones should initiate more chartered flights and adjust first minute and last minute benefits. To face up financial crisis travel agencies should have advantageous offers (different discounts, grant loans). It would be good to target the young people using the internet. Finally, the total number of travel agencies in the Czech Republic is supposed to decrease because big travel agencies are getting popular than small ones.
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