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Slevové akce a jejich vliv na chování spotřebitelů při nákupu potravin v kontextu plýtvání potravinami
 Brodský, Marek
BRODSKÝ, M. Discount promotions and their influence on consumer behaviour when purchasing food in the context of food waste. Diploma thesis. Brno: Mendel University, 2023. The diploma thesis deals with discount events and their influence on the be-havior of consumers when buying food in the context of food waste. The aim of the work is to identify factors influencing the buying behavior of consumers befo-re, during and after buying food. Furthermore, based on the results of the re-search, to propose possible recommendations for food sellers. Primary data are obtained from a questionnaire survey (n = 238) and in-depth interviews with household representatives (n = 11). As part of the work, basic statistical indica-tors are calculated and hypotheses are verified. According to the survey, 89.8 % of consumers use discount promotions during their purchases and as much as 57,8 % of consumers postpone their purchase due to an expected discount pro-motion.
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Chování spotřebitele při nákupu v bezobalových prodejnách
 Brodský, Marek
Bachelor thesis examines consumer behaviour during purchasing in non-packaging stores. It defines main factors affecting customers during purchase and also defines reasons for shopping in classic shops. The theoretical part of the work is focused on the consumer behaviour, marketing communication, packag-ing, waste and also on non-packaging stores. The practical part includes quantita-tive research in the form of survey. The survey with 434 respondents is com-posed of closed and open questions, respondents are customers of classic shops and also non-packaging stores. Based on achieved knowledge from the theoretical part and practical part of the thesis are proposed recommendations for marketing of non-packaging stores, for example more promotion through social net-works. For respondents is also important product range and quality.
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2 Brodský, Michal
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