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Ekonomická analýza odvětví pivovarnictví České republiky
Brabenec, Martin
This thesis is focused on the economic analysis of the brewing industry in the Czech Republic. The theoretical part describes the main terminology that characterizes the agrarian sector, the current form of agricultural enterprises, the basic characteristics of the brewing industry, methods of competitiveness analysis and methods of economic analysis. The thesis itself characterizes the development tendencies in the Czech Republic in the brewing industry, where in 2010 the brewing industry started a gradual upward trend in all aspects under study. Furthermore, the competitiveness analysis is elaborated, the conditions acting on the brewery market are defined, and the selected brewery is characterized, for which a SWOT analysis and a financial analysis are compiled. The SWOT analysis pointed out that the company could expand more into the foreign market and reach more customers. The financial analysis clarified that there was mainly a reduction in assets during the period under review, which was due to the reduction of fixed assets. From a financial point of view, the company is performing well and has a good market position.
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