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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Position of a given company on Czech and world market - marketing perspective
 Nováková, Jana ; Filipová, Alena (advisor) ; Brábník, Miroslav (referee)
The bachelor thesis is supposed to evaluate the position of AVAST company on Czech and world market from marketing perspective. First section describes basic theoretical marketing tools such as life cycle, competition analysis, marketing strategies etc. Second section approaches historical evolution of information technology and antivirus software. Specifically applied third section focuses on the development of AVAST company and then examines its competitive position on Czech and world market. Conclusion evaluates facts obtained from applied section and finds crucial marketing strategies, which lead AVAST to leading position on Czech and world antivirus market.
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2 Brábník, Martin
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