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Možnosti distribuce a marketingové komunikace Matějova pekařství a.s.
 Borovcová, Adriana
Borovcová, A. Possibilities of distribution and marketing communication of Matějovo pekařství a.s. Bachelor thesis. Brno: Mendel University in Brno, 2023. The bachelor thesis deals with the analysis of the current state of distribution and level of marketing communication. Its aim is to propose improvements in the functioning of selected elements of the communication mix and the level of distribution. The proposals are based on an analysis of the external and internal environment, analysis of competition, and the conducted marketing research. The work includes a literary review in which basic concepts are defined. In the main part of the work, individual analysis methods such as PESTE, SWOT, and competitive analysis are applied. A questionnaire survey is used to create recommendations for improvement. The results of the research were used to formulate a proposal for improving the level of marketing communication and distribution.
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See also: similar author names
1 Borovcová, Alena
1 Borovcová, Aneta
3 Borovcová, Anna
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