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National Repository of Grey Literature

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Návrh komunikační strategie pro e-shop s obuví Bohuš, Martin The thesis focuses on the design of an effective combination of on-line marketing tools and social networks for the promotion of on-line shop with luxury sport sneakers. The theoretical part is devoted to the description and analyses of avai-lable on-line marketing tools, marketing strategy and possible way of running e-shops. The real e-shop established in 2022 is used for the practical application. Detailed record

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8	Bohuš, Michal

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