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Moderní metody získávání zaměstnanců do oddělení podpory prodeje ve společnosti ABC
Bernatíková, Iva
This bachelor thesis introduces modern methods of employee recruitment and analyses their current utilization in the chosen company. The aim of the thesis is to recommend proposals for utilization of modern recruiting trends, particularly focusing on social media recruiting in the sales support department based on the existing recruitment process. For this purpose, the survey was conducted among students of Mendel university, mainly examining the use of social media in relation to the labour market. At the same time, strengths and weaknesses of used methods were identified. The conclusion, based on the analysis and results of the survey, provides possible improvements and recommendations for more efficient use of modern methods in recruiting in the chosen company. Among proposals is the expansion of the career site´s portfolio where the company advertises, participation in Career Day at Mendel university, creation of company profiles on LinkedIn, Facebook, Twitter and Google+. Further suggestions are implementation of the paid account called Recruiter Corporate provided by LinkedIn for gaining a competitive advantage and creation of own web site for the sales support department.
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Osobní branding a jeho význam na začátku profesní kariéry
Bernatíková, Iva
The diploma thesis focuses on the topic of personal branding and its role in the beginning of a professional career. The aim of this thesis is to find out the importance of personal branding for students and graduates belonging to generation Y in the beginning of their professional career and for their potential employers. Then, based on the findings, suggest marketing recommendations for stakeholders to support Y-generation students and graduates in building their personal brand. For this purpose, the combination of quantitative and qualitative research was conducted through in-depth interviews with students and graduates of various specialization (n = 30), with recruiters (n = 10) representing the potential employers and trough a questionnaire survey (n = 312). From the data collected and the analysis of the current situation regarding personal branding, it was found that representatives of generation Y and the company representatives are aware of the personal branding concept but they differ in the level of a knowledge and would like to involved it more during the studies. The recommendation concerns an introduction of personal branding teaching at high schools and universities.
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